Your Brand, or your idea of what your brand should be, is only as good as your people. Tonight on “Undercover Boss”, Stephen Cloobeck CEO of Diamond Resorts International found that out first hand while working on the front line in several of his resorts.
Having an idea, motto or saying is one thing; being able to back it up is another. Certainly having the necessary tools and enough staff to efficiently uphold or convey your corporate message is important, but training is what makes the difference. Training on your product and your systems. When your product is a service, your system is everything and only as good as your training.
Headquartered here in Las Vegas, Nevada, Diamond Resorts has an extensive training department. We have helped many great software engineers, business analyst, and customer service specialist secure rewarding careers at DRI. Many of the folks we have put to work develop training materials that help convey that “YES” motto to the staff at each one of Diamond’s resorts. Clearly Mr. Cloobeck is on to something and recognizes that education is the key and underling principle to the success of any organization.
Kudos to Cloobeck and Diamond Resorts International.